Prius Dash Usability

Visiting my Dad in Illinois, we were driving around in his Prius and I took a shot of (one of) the dashboards. I'm not a daily user of this car, so I'm biased, but I found it incredibly difficult to believe this is an effective in-car driving experience. The layout and typography are poor, and there is a lot of extraneous data (outside temp?) that distract. Even though the primary dash is separate, reasonably designed, and located appropriately, I can only guess that the marketing department had a stronger hand in this than they should have.