Social Networking for Fundraising

Sylvia and I worked on a fundraising site for our daughter's school, PS29 in Brooklyn called It was conceived of and launched in an incredibly short period of time, but it managed to meet the fundraising goal of $40,000 in just about two weeks. It was a great lesson in using social media for good, but also showed the power of open-source software (built on Wordpress), cheap technology (used handheld digital cameras) and software (well, ok, we did use Final Cut). We also made the local paper, the New York Daily News. (nydailynews_112409)